OPENINGS:  After a painful post-Hobbit winter, Warners was in dire need of a hit, and Jackie Robinson became its great American hero, as 24 (Warners) had a very strong $9.1M opening day.  Word of mouth should be on the movie’s side–the challenge for the studio was to get people into the theaters in the […]

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL ended up at 5.1, down 1.6 from last week’s game.  On CBS, 60 MINUTES adjusted to 2.0, GOD FRIENDED ME lost 0.2 to 0.8, and MADAM SECRETARY was at 0.4.  In addition, BLESS THE HARTS gained 0.1 in final numbers.           Broadcast Official […]

        NETWORK FINALS:  Due to sports preemptions, there were heavy adjustments in final numbers.  On ABC, the respective reruns of AMERICA’S FUNNIEST HOMEVIDEOS, THE $100,000 PYRAMID and IN AN INSTANT were down 0.3/0.3/0.2.  On CBS, the reruns of 48 HOURS and DIANA:  HER LIFE & DEATH were down 0.6/0.5.  FOX’s reruns of […]

  Despite the massive attention paid to them in the media, the GOLDEN GLOBES were slightly down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  FRESH OFF THE BOAT exited the stage. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). Weekly Rating Apr 1-7 18-49 Rating vs Last Year CBS 2.68 -4% Up from 2.25 last week NBC 1.67 +7% Up slightly from 1.64 last week FOX 1.64 -27% Up slightly from 1.61 last week […]