September 30, 2012



The boxoffice news stayed bright on Saturday, according to early numbers at DeadlineHOTEL TRANSYLVANIA (Sony), with its expected Saturday matinee bump, reached $30M in just its first 2 days of release, and will become the biggest September opening ever (easily beating Sweet Home Alabama‘s $35.6M) on Sunday, as well as being one of the biggest fall animated openings ever.  LOOPER (TriStar/Sony/FilmDistrict) held very well with a 30% Saturday increase, and should get to $21M or so for the weekend.  PITCH PERFECT (Universal) was a bit more front loaded, with about a 23% Saturday bump, but should still reach $5M in only 335 theatres.  There was no reprieve, though, for NEVER BACK DOWN (20th), which won’t even earn $3M in over 2500 theatres.

Holdovers remained on track, with END OF WATCH (Open Road), TROUBLE WITH THE CURVE (Warners) and HOUSE AT THE END OF THE STREET (Relativity) all headed for $7.5-8M in their 2nd weekends, down around 40% each.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."