OPENINGS:  After Cloudy With a Chance of Meatballs, 21 Jump Street, and now THE LEGO MOVIE (Warners), writer/directors Phil Lord and Christopher Miller will be able to do just about anything they want:  all 3 of their projects have not only been smash hits, but they’ve greatly overperformed expectations, spawning 3 new franchises in […]

  BROADCAST FINALS ABC:  Reruns at 0.27/0.20/0.17. CBS:  Reruns at 0.31/0.23/0.19. NBC:  NIGHT COURT rose 0.09 to 0.55, and AMERICAN AUTO gained 0.06 to 0.36.  The Tuesday season premiere of THE VOICE was at 0.50, down 0.23 from the September Tuesday premiere.  The season premiere of THAT’S MY JAM was at 0.42. FOX:  9-1-1: LONE […]

>The fast national ratings (100% of the country measured but the western time zones inaccurately counted) give last night’s Academy Awards a preliminary 10.2 rating with Adults 18-49 and 34.3 million viewers 2+.  Now, before we give ourselves an Oscar for our prediction, remember the fast nationals will be adjusted upward as the Pacific time […]

  NOTE:  the CBS line-up aired about 7 minutes late in most of the country, which may lead to adjustments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from last week’s season premiere, its 6.8 was more than enough to take care of the OLYMPICS.  Its […]

  OPENINGS:  JOHN WICK: CHAPTER 4 (Lionsgate) roared to a $73.5M start, more than 20% higher than its predecessor Parabellum‘s $56.8M.  If it holds at that pace–and it has no direct competition until Renfield on April 14–it should become the first title in the franchise to pass $200M in the US.  (Already, Lionsgate is pushing […]

>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bombing rate of 45+ seconds per hour.  The light soap/drama from Robert Harling (creator of Sex and the City) […]

The second night of the Republican National Convention declined to 19.4 million persons 2+ across the three broadcast networks and three cable networks in the 10-11 pm ET hour (from 22.5 million Monday) and now slightly below the comparable night in 2012 and 2008.   Viewing in the 25-54 sales demographic really suffered, falling to 5.7 […]