Small increases and declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  On the night before Thanksgiving, only 2 networks aired regular programming. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

> According to TV By the Numbers, the season premiere of TRUE BLOOD on Sunday night had 5.4 million viewers (a virtual tie with its all-time high) and a 3.0 rating in 18-49s (slightly below its previous high).  Considering that HBO repeats its shows nonstop through the week and on VOD (a million extra viewers […]

        NETWORK FINALS:  Now that we have final ratings for CBS, let’s take a look at how the line-up fared.  THE BIG BANG THEORY, at 2.7, was down 0.7 from its Thursday premiere last fall, a 20% drop.  YOUNG SHELDON held its lead-in well at 2.2, which was higher than the 1.9 […]

  STATION 19 took a post-premiere hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>This weekend is looking even weaker than expected.  The top 12 films should total only $73 million, down 7% from the same weekend last year. Twilight Saga: Breaking Dawn Part 1 remains in the top spot, a little better than forecast ($16.5 weekend versus a $14.8 million forecast).  The Muppets while drop a very bad […]

Weekend #7 of 2014 is looking like a great $184 million for the top 12 films, a 40% increase over the average for this weekend the past several years.  The Lego Movie will dominate the box office in its second weekend, but also two new films are set to open to $25 million or more. […]