NETWORK UPDATE:  THURSDAY NIGHT FOOTBALL adjusted up to 6.0 in final numbers., 0.1 above last week’s game.  In addition, THE VAMPIRE DIARIES gained 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was up 0.11 from last week to 1.30.  More sports followed, as TNT’s […]

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that first-weekend-in-January slot puts it behind only The Devil Inside‘s $33.7M (by way of comparison, that one fell 30% on its Saturday).  Last […]

  RENT wasn’t particularly live in any respect. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> Don’t get too excited about that increase in SMASH‘s 18-49 rating last night, because it just vanished.  In the final Nielsen numbers, Smash came back down to the same 2.3 number it had last week.  (Castle was also lowered a tenth of a point.)   The lower number is nothing to panic about.  The final […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.6, up 0.8 from last week’s game.  Elsewhere, THE BIG BANG THEORY and SUPERNATURAL gained 0.1 in final numbers, while WILL & GRACE lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Lakers vs. Nuggets […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -5% below last year’s comparable span and still +1% above this point the past four years ($9.480 billion).  Over the same period, Hollywood films have grossed $25.2 billion worldwide […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  Marvel took over more of the universe last night. ABC:  AGENTS OF SHIELD was meant to be a blockbuster from the moment its development was announced, and so it was, with a giant 4.6 start that tied The Voice in the 8PM hour.  That’s 50% higher than the 3.1 debut for ABC’s last try at […]