DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

World Cup 2014 has arrived, and ESPN has to be very encouraged with the audience for the opening match (host country Brazil versus Croatia).  Yesterday the match averaged 4,040,000 total viewers (any age) and a 1.72 adult 18-49 rating.  This is well above the opening match in 2010 from South Africa at 9:25 am ET […]

  Another tick down for the CMA MUSIC FESTIVAL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

>American Idol finally stopped falling and might even be up from last week when the official nationals adjustment are in later today.  Don’t Trust the B- in Apt 23 premiered to okay ratings on ABC, while NBC tried another program combination on Wednesday night.               Nightly Adult 18-49 Rating Wednesday  […]

  Starz has been exceptionally tolerant of ratings that other networks might find discouraging, and without even waiting to see how DA VINCI’S DEMONS will perform without a Spartacus lead-in, the network has already ordered a Season 2.  This is in keeping with renewals for Boss and Magic City after slow starts; the former didn’t […]

> America knows what it wants this holiday season:  a flying middle-aged reindeer and lots of lingerie models! CBS:  RUDOLPH THE RED-NOSED REINDEER first aired (on NBC) in 1964, and 47 years later, it’s still going strong.  Its 4 rating easily won the 8PM time period.  (Here’s a fun fact about Rudolph, courtesy of Wikipedia:  […]

  NETWORK UPDATE:  There were 0.1 bumps for WHAT WOULD YOU DO, the new episode of WHOSE LINE IS IT ANYWAY and the rerun of THE BRIEFCASE, but THE MESSENGERS lost 0.1 in final numbers.  CABLE HIGHLIGHTS:  Discovery’s ALASKAN BUSH PEOPLE dominated Friday cable at 0.97, despite a 0.11 decline from last week.  Lead-out CATCHING […]

Based on Friday’s and Saturday’s grosses, weekend #43 of 2014 still looks like a decent $103 million for the top 12 films Friday-Sunday, 16% above the norm for this weekend ($89 million). Opening at 2,858 theaters, Ouija from Universal grossed $8.3 million Friday and $7.6 million Saturday, still on track for a $20.0 million opening three-day weekend […]