Read All Our Fall Pilot Reports here and Midseason Pilot Reports here. LUCKY 7:  Tuesday 10PM on ABC – If Nothing Else Is On… LUCKY 7 doesn’t feel like a jackpot.  Although its premise pilot doesn’t necessarily give a clear idea of what the series will be, the seemingly irresistible plot hook–a half-dozen ordinary […]

Wow.  It’s time to haul out the superlatives and the sports cliches like grand slam and buzzer-beating three-point shot.  Marvel’s The Avengers is headed for a $200 million opening weekend, shattering the record previously held by Harry Potter and the Deathly Hallows Part 2 ($169.2 million).  Beating a record by 18% is truly extraordinary.  While […]

        NETWORK FINALS:  DOUBT, STILL STAR-CROSSED and 20/20: IN AN INSTANT all fell 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD almost doubled the next-highest rating of the night, up 0.11 from last Saturday to 0.68.  (Note, HBO’s KEEPING […]

  Small increases and drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

Dallas isn’t a flash in the pan. TNT:  The 2d episode of DALLAS held up well from its premiere–surprisingly, even more so with younger audiences than with total viewers.  18-49 demo number fell from 1.5 to 1.3, a 15% drop that’s more than reasonable given the premiere’s hype and the network’s huge marketing campaign for […]

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18% drop on Sunday, for a $15.6M weekend.  That tracks for a holiday period of about $50M, […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for AMERICA’S FUNNIEST HOME VIDEOS, THE EQUALIZER, and the new ELLEN’S GAME OF GAMES.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that Nielsen listed WHEN CALLS THE HEART as a rerun, but it […]

        NETWORK FINALS:  AMERICA’S FUNNIEST HOME VIDEOS adjusted up 0.1 in finals.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Both the night’s high-profile premieres received more critical love than audience attention:  BBCAmerica’s KILLING EVE debuted at 0.10, and Starz’s HOWARDS END didn’t even make the […]