NETWORK FINALS:  All of Easter Sunday’s low numbers stayed in place, except that 60 MINUTES gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD moved toward next week’s season finale with a 5.83, down 0.21 from last week, […]

        NETWORK FINALS:  The rerun of THE GOLDBERGS gained 0.1 in final numbers.  A couple of less-rounded finals:  STAR ended up at 1.26, and THE 100 at 0.43.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The opening episode of BET’s MADIBA miniseries was a mere […]

  Last week’s FOX arrivals took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  STATION 19 lost some of its morning bounce, down 0.1 in final numbers, and LIFE IN PIECES was also down 0.1.  THE BIG BANG THEORY gained 0.1.  On FOX, GOTHAM and SHOWTIME AT THE APOLLO hopscotched, with the first up 0.1 and the latter down the same, but really […]

  The shows that fell last week didn’t bounce back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down 0.17 from its last regular airing on June 21.  Nickelodeon’s SPONGEBOB was at 0.37 (plus a simulcast on TeenNick […]

  The WINTER OLYMPICS were dominant, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]