Finales, midseason and otherwise.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  The […]

The 46th weekend of the year is looking like $115 million for the top 12 films, around 50% below this weekend the last few years.  Usually this weekend is a big warm-up to the long Thanksgiving weekend the following week, but this year Thanksgiving falls later than normal on the calendar relatively speaking, leaving this […]

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Playoffs, the peacock has slid from a weekly average of around a 2 rating with Adults 18-49 to […]

        NETWORK FINALS:  LAST MAN STANDING lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On USA, Season 3 of THE SINNER premiered at 0.19, down 0.12 from the Season 2 premiere.  BRIARPATCH launched at 0.09.  TNT’s NBA doubleheader was at 0.96 […]

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain America: The Winter Soldier ($36.9M), but above The Amazing Spider-Man 2 ($35.2M).  (On their 2d […]

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele’s US, and Nope reportedly cost about $40-50M more than US to produce.  Add the fact that Peele’s films haven’t performed particularly well […]

  Halloween seemed to hurt some networks more than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Things didn’t improve for AFTER EARTH (Sony) on Saturday.  According to preliminary numbers at Deadline, Will Smith’s gift to his son Jaden (and, some say, to the Church of Scientology) increased only a miniscule 3% in its second day of release, and probably won’t top $27M for the weekend.  The caper sleeper NOW YOU […]