> Another up weekend at the box office is on store, led by an eclectic assortment of films.  It should be an up weekend, led by Tyler Perry’s Madea’s Big Happy Family and a forecast $31 million opening.  Playing at over 2,100 theaters, Madea should average over $14,000 per theater, a very good number.  Water […]

Based on Saturday’s grosses, Weekend #11 of 2013 is now looking strictly mediocre.  Yesterday it appeared that the weekend would be up slightly from the same weekend in past years, but now it is down slightly from previous years.  Oz remains the only real draw at the box office (now headed for over $250 million […]

  NBC wasn’t in any hurry today to release the ratings for last night’s “sneak peek” of its new sitcom ANIMAL PRACTICE, and now we can see why:  less than half the viewers for the Olympics Closing Ceremony stuck around to watch the pilot (and we don’t even know how many who tried the show […]

  Previous NBC pick-ups are here and here. If Las Vegas took futures bets on TV shows the way it does on football teams, you could have cashed a nice ticket today on the proposition that when all was said and done, COMMUNITY would be (but for Parks & Recreation) the last NBC sitcom standing.  […]

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating […]

  NBC did November sweeps the old school way last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>In the last post on upscale ratings, we looked at ABC, which has a high number of series that skew substantially toward upper-income viewers but not enough programs with a sizable total audience.  Today, we turn our attention to CBS, which has taken a very different pathway to success: many shows with a large audience […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings.  Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter Games on the parallel night.  NBC will hope this drop was solely due to Valentine’s Day.  Despite the over 2 point […]