Check out our continuing coverage of the March Madness television ratings through Friday.   NETWORK FINALS:  The CBS NCAA TOURNAMENT games adjusted to 1.7/3.2.  All other ratings remained as per the morning preliminaries.     Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Naturally the TBS NCAA TOURNAMENT games were […]

>  Compared to the Sunday Studio Estimates, the actual weekend numbers were actually a touch higher for Hanna, while lower (which is more typical as studios often “round up” on Sundays) for Soul Surfer, Arthur, and Your Highness.  The most interesting swing occurred between Hanna and Arthur.  On Sunday, Warner Brothers optimistically estimated Arthur would edge […]

  A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  OPENINGS:  THE SECRET LIFE OF PETS 2 (Illumination/Universal) had a better launch than this weekend’s other big arrival, but it was a major box office disappointment in its own right.  The $47.1M weekend was down 55% from the first Pets just 3 years ago, and although Pets 2 will likely hit profit thanks to […]