The WINTER OLYMPICS were dominant, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

        NETWORK FINALS:  CASTAWAYS and the NBC Fall Preview promo special lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s MAYANS MC fell 0.27 from last week’s huge premiere, but at 0.78 it was still the Tuesday cable leader.  On USA, […]

  Fans weren’t lining up for the return of PERSON OF INTEREST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  MASTERCHEF gained 0.1 in final numbers, but the reruns of AMERICAN NINJA WARRIORS and ARROW lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s OJ: MADE IN AMERICA documentary miniseries continued to lead cable, down 0.04 from Tuesday to 0.65.  Bravo’s REAL […]

      NETWORK FINALS:  AMERICAN HOUSEWIFE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, even down 0.14 from last week to 0.81, while lead-out SHOOTER fell 0.11 from last week’s premiere to 0.39, a number that was […]

        NETWORK FINALS:  MACGYVER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News was on the minds of many as they tuned into Friday cable, with the 4PM hour of CNN’s LEAD WITH JAKE TAPPER on top with 0.57/0.80/2.9M, and with […]

      NETWORK FINALS:  WINTER OLYMPICS coverage and the night’s NBA game both rose 0.3 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD topped Saturday cable at 0.57, despite a 0.16 drop from last week.  ESPN’s COLLEGE BASKETBALL games were at 0.48/0.33/0.27/0.25/0.19.  […]