SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]

  OPENINGS:  NOW YOU SEE ME (Summit/Lionsgate) had a fine $28.1M opening weekend considering its moderate cost ($75M plus marketing, but with 2/3 of that covered by foreign pre-sales), and with little competition coming next week, it could have a solid hold–plus it’s exactly the kind of light entertainment that thrives on home viewing platforms.  […]

  Ratings in key demos for the Top 25 original cable telecasts Saturday (plus a few other lower-rated but noteworthy programs): As usual on fall Saturdays, cable was dominated by ESPN’s COLLEGE FOOTBALL coverage, which took up 5 of the Top 10 slots, ranting from 0.41-1.59.  Its reign was interrupted in the #5 slot by […]

  PIXELS (Columbia/Sony) was marketed on its high concept rather than as an Adam Sandler star vehicle, perhaps reflecting not just Sandler’s dwindling value, but the shuttering of his long-term acting relationship with the studio as he moves to Netflix.  The result was better than some of Sandler’s recent flops, but far from exciting:  according […]

      Mitch Metcalf will have a full report on boxoffice actuals later today, but the morning’s news is that THE AVENGERS continues to fly high over all expectations.  On the Monday after weekend boxoffice numbers are estimated, studios often find that they had “accidentally” pushed their estimates just enough to get over the […]

Here are the full week sports ratings for Monday November 18 through Sunday November 24, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  The broadcast networks continued to show gains from homebound audiences DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]