> Don’t get too excited about that increase in SMASH‘s 18-49 rating last night, because it just vanished.  In the final Nielsen numbers, Smash came back down to the same 2.3 number it had last week.  (Castle was also lowered a tenth of a point.)   The lower number is nothing to panic about.  The final […]

  The NFL returneth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

  The first “event” of May sweeps went splat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Believe it or not, now that it’s far too late and the closing notice has all but been posted, SMASH aired its best episode of the season last night–not remotely what some of us hoped the show would be at the start, not a masterpiece by any stretch of the imagination or anything to […]

  Agents of SHIELD has lost its superpowers. ABC;  One might reasonably have expected AGENTS OF SHIELD to benefit from the arrival of the blockbuster new Thor movie in theatres last weekend (the series is even planning a spin-off episode next week, although without any of the movie’s stars).  But instead, SHIELD plunged 0.3 to […]

Team Weil, with Ice Age 4, had the biggest gain this week, up $97 million to $325 million to date.  The coming week will be huge for this slate as Dark Knight Rises opens Friday. Team Salem had a decent week with an $88 million gain (thanks to continued strong business from Amazing Spider-Man).  The slate now totals $644 million […]

  Neither of last night’s special events were particularly special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> BEST FRIENDS FOREVER:  Premieres Wednesday 8:30PM on NBC – If Nothing Else Is On… NBC isn’t exactly swinging for the multigender fences with BEST FRIENDS FOREVER, the newest entry into the deathtrap known as the network’s Wednesday night schedule.  The term “chick show” is rightly viewed as perjorative, but it’s hard to avoid when […]