A bad night for most. CBS:  SURVIVOR returned from its hiatus with its lowest cycle premiere ever, a 2.4 that was down 0.7 from last Spring’s start.  The show ran 90 minutes, and CBS filled in the gap with a 1.6 BIG BANG THEORY rerun before CSI had a 2.1, just barely ahead of the […]

  Just about everything bounced back from last week’s airings against World Series Game 6. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  Small increases and declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  HBO:  Another wacko episode of TRUE BLOOD (Lilith!) topped the night in cable (and beat everything on broadcast TV except the Bachelorette finale/epilogue) with a 2.6 (a splendid 75% of the viewers under 50), down just slightly from last week.  And as much as THE NEWSROOM seems to infuriate at least half the people […]

  BROADCAST FINALS ABC:  SHARK TANK dropped a tenth to 0.46, and 20/20 was up 0.03 to 0.43. CBS:  BIG BROTHER: CELEBRITY EDITION fell 0.11 from Thursday to 0.38.  A BLUE BLOODS rerun followed at 0.29. NBC:  The WINTER OLYMPICS OPENING CEREMONY was at 1.97, a dismal 70% plunge from the 2018 Ceremony.  (Note that […]

Note: the preliminary ratings below in the 9PM half hour include live news coverage of the Oval Office address followed by additional analysis (until 9:30PM ET / 6:30PM PT on ABC and until about 9:15PM ET / 6:15PM PT on CBS and NBC). Please check back this afternoon for correct program ratings. DEMOGRAPHIC DETAIL: For each […]

>Game 2 of the World Series averaged a 3.7 Adult 18-49 rating in the fast nationals, down from a 3.9 fast national rating for Game 1.  The official nationals rating for Game 2 should be about a 4.0 this afternoon (compared to a 4.2 for Game 1).  It really is a shame because this is […]

Weekend #9 of 2016 is looking like $98 million for the top 12 films this weekend, somewhat below the norm for this weekend (see comparisons below). NEW FILMS THIS WEEKEND February 26-28, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Gods of Egypt LG PG13 n/a 11.5 30 175 […]