BROADCAST FINALS ABC:  A WONDERFUL WORLD OF DISNEY special at 0.41 was followed by the season premiere of GREAT CHRISTMAS LIGHT FIGHT at 0.40, down from 0.7 in 2020. CBS:  60 MINUTES was steady at 0.58, then ONE LAST TIME: GAGA & BENNETT was at 0.44, followed by a rerun of THE EQUALIZER at […]

        NETWORK FINALS:  Adjustments for the live telecast on NBC put DATELINE at 0.6 and the BILLBOARD MUSIC AWARDS at 2.4 (down 0.2 from the 2017 final rating).  In addition, both FAMILY GUY and the 9:30PM BOB’S BURGERS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings […]

> As football season approaches its regular-season climax, viewers just can’t get enough of it. ABC:  The network’s female-oriented line-up is meant to survive football, but ABC has been shooting itself in the foot in recent weeks.  Last night was the 2d time in 3 weeks that ONCE UPON A TIME was the only regular […]

        NETWORK FINALS:  There were no changes from the preliminary numbers for Friday. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH fell 0.15 from last week, but at 1.27 it was still by far the biggest show on Friday cable, with lead-out DEADLIEST JOB INTERVIEW #2 at 0.54, […]

  Universal, having eaten a poisoned apple with Battleship, is relieved by this weekend’s tastier produce. OPENINGS:  SNOW WHITE & THE HUNTSMAN (Universal) muscled its way to a $56.3M opening, which is what it needed, considering its $175M (plus marketing) cost.  The $39.3M pulled in from 45 territories overseas is initially underwhelming, although there’s plenty […]

  Small bumps for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The older fans who cherished TNT’s THE CLOSER came out in force for its series finale on Monday night, boosting its total audience by 50% from last week to a massive (for cable) 9 million viewers.  In pure percentages, its 18-49 number rose even more sharply, by 60%, but the show skewed so old […]

  EMPIRE dominated a night with many reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]