The calendar may say the 4th of July is approaching, but it’s looking an awful lot like Christmas at the boxoffice this weekend.  Preliminary numbers at Deadline have both TED (Universal) and MAGIC MIKE (Warners) overperforming for smash hit weekends.  Ted is reportedly having a $20.5M Friday and possibly a $50M opening weekend, which would make it one […]

  Labor Day was lethargic for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> FOX made a couple of fairly last-minute changes to its midseason plans today.  The new TOUCH, created by Tim Kring and starring Kiefer Sutherland, won’t move to Sutherland’s old 24 Monday 9PM timeslot after all; instead, starting March 22, Touch will air Thursdays at 9PM, keeping the AMERICAN IDOL lead-in it had for the […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 20 and March 26, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)ABC.  Scandal has crossed into a saturation level on on-air promotion, now up to 49 […]

  I FEEL BAD felt OK at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

        NETWORK FINALS:  HAWAII 5-0 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH led Friday cable, up 0.11 to 0.85, with a lead-out special at 0.57.  A&E’s LIVE PD ticked down to 0.74.  ESPN’s NBA doubleheader was at […]

      NETWORK FINALS:  HAWAII 5-0 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Friday cable at 0.76/0.75.  On Discovery, GOLD RUSH dropped 0.09 to 0.69, and ALASKAN BUSH PEOPLE returned at 0.35.  A&E’s LIVE PD gained 0.02 to […]