Cable and broadcast weekly rankings.  The annual BET Awards took the #1 position for the week with adults 18-49, edging the premiere of Under the Dome for the weekly crown.

  OPENINGS:  We’ll see how the numbers hold up in tomorrow’s finals, but for now at least THE BOSS BABY (DreamWorks Animation/20th) is the weekend winner with $49M, considerably better than expectations.  The only dour note on the success is that it was rather frontloaded for a family non-sequel, with a 28% Saturday bump.  That […]

  Night 14 of the OLYMPICS dipped again, although not as badly as parallel nights in other Summer Games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.59.  FOX’s WORLD BASEBALL CLASSIC coverage was at 0.40.  CW’s MASTERS OF ILLUSION and WORLD’S FUNNIEST ANIMALS ticked up to 0.05/0.05.  In late night, NBC’s SNL ticked down to 0.75.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL coverage was at 0.74/0.62/0.47/0.39/0.27.  […]

>FOX scored an impressive (for Saturday) preliminary 2.2 rating with Adults 18-49 last night with UFC: Evans vs Davis from Chicago (featuring two other undercard Ultimate Fighting bouts).  The live fights built smartly through the night by half hour: 8:00 (1.8), 8:30 (2.2), 9:00 (2.4) and 9:30 (2.6).  Remember these numbers are certain to rise […]

  In a 3-way battle of marquee unscripted shows, the senior member of the club took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  AMERICAN IDOL continued its slide. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland.  Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]