New episodes returned for several shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  The JIMMY KIMMEL LIVE post-BACHELOR special lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL continued to dominate holiday cable, with the ROSE BOWL at 4.14, the SUGAR BOWL at 2.83, and the COTTON BOWL at […]

  THE ROOKIE returned from hiatus. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were no changes from the preliminary Thursday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE led Thursday cable, steady at 0.47, and FAMILIES OF THE MAFIA ticked down to 0.16.  On Bravo, REAL HOUSEWIVES OF NYC held at […]

  WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is proving to be exactly what its studio–and the summer box office in general–needed.  For Warners, it’s giving the embattled DC mega-franchise its first taste of critical praise since the days of The Dark Knight, which is important in itself, and that’s paying off in ticket sales.  Preliminary numbers at […]

  NETWORK UPDATE:  We had PETER PAN LIVE this morning at 2.3, but other sites seemed to have the number at 2.4.  So depending on your starting point, it either gained 0.1 or stayed where it was, but in any case its 2.4 is nothing for NBC to feel good about–nor is its steady drop […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

  OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $305K total.  The other two arrivals were Sundance acquisitions.  THE LAST SHIFT (Sony) averaged $270 at 871 for a $235K total.  KAJILLIONAIRE […]