DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & […]

>With two nights of the May Sweep in (Thursday’s official ratings and Friday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country.  It’s an important measurement period because most local TV […]

  Broadcast coverage of the 2d PRESIDENTIAL DEBATE was down from Round 1, but the fracas was also covered on only 3 of the major networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

>The Devil Inside looks like a $34-35 million opening weekend based on studio estimates (Friday and Saturday actual results with estimates for Sunday).  The top 12 films combined total this weekend has been reduced to $128 million, still 7% ahead of the typical total for the comparable weekend in past years and 30% above the […]

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL game adjusted to 0.8, and NBC’s BREEDERS CUP coverage adjusted to 0.2.  In addition, DATELINE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games were at 0.55/0.26 (with COLLEGE GAMEDAY at 0.52), […]

  WAR HORSE:  Watch It At Home –  Spielberg’s Beautiful Muzak   Earlier this year, audiences were presented with Super 8, J. J. Abrams’s pastiche of Steven Spielberg’s classic sci-fi adventures from the 1970s and 80s (Spielberg was a producer on the project).  Now with WAR HORSE, we have Spielberg’s own pastiche:  of John Ford, […]

Based on grosses from Wednesday and Thanksgiving, Weekend #47 is on pace to exceed the multi-year average for this weekend by 10% — exactly on the pace we forecast earlier in the week.  Breaking Dawn Part 2 is running slightly behind our forecast pace in this second weekend, but still clearly #1 for the weekend. […]

> THE FIVE-YEAR ENGAGEMENT:  Watch It At Home – If Only The Engagement Were A Little Shorter… Judd Apatow, as both director (The 40=Year Old Virgin, Knocked Up) and producer (Bridesmaids, Superbad, Pineapple Express, TV’s new Girls) has brought a tremendous amount of first-class comedy to large and small screens in recent years.  But he […]