The news isn’t getting better for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The WINTER OLYMPICS stayed subdued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget action film that exists almost completely in an African universe, but as a solo character superhero debut in general.  Current studio […]

WORLDWIDE STUDIO SCORECARD.  Here is a first look at the 2018 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is now +9% above last year and now +14% above the average for this point the past four years ($1.330 billion).  Over the same period, Hollywood films have grossed […]

Past Winter Olympic Same Night (Second Saturday) P18-49 live+same day ratings: 2014 Sochi 4.4, 2010 Vancouver 7.4, 2006 Turin 6.3, 2002 Salt Lake City 8.8 Last night’s NBC Olympic fast nationals should rise about +1% in the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

  Another low night for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  BLACK PANTHER (Marvel/Disney) is, in a word, colossal.  According to preliminary numbers at Deadline, opening day was $76.6M (including $25.2M from Thursday night), which would make it the #8 opening day of all time, and the highest non-Avengers opening day in Marvel history.  Let’s remember, though, that it’s impossible to tell from opening day […]

        NETWORK FINALS:  Once again, there was no adjustment for WINTER OLYMPICS ratings.  Elsewhere, the 9PM rerun of THE BIG BANG THEORY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s share of WINTER OLYMPICS coverage topped Thursday cable, […]