Another vintage holiday special took the honors. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  OPENINGS:  On an unspectacular weekend, LET’S BE COPS (20th) was able to top the new arrivals with $17.7M (and $26.1M since its opening on Wednesday).  It should get to $40M in the US, and with a reported production cost of $18M, the question marks about potential profitability are the cost of its marketing campaign […]

UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

  A big bump for the DEMOCRATIC CANDIDATES DEBATE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday November 15 and Sunday November 16, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. NFL: Week 11 Sunday 11.7 rating CBS 1 or 4 pm Single (mostly OAK-SD DEN-STL CIN-NO) […]

  NETWORK UPDATE:  The CW rerun of MR MAGOO’S CHRISTMAS CAROL came down 0.1, and that was it for adjustments from preliminary ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): A GOLD RUSH special on Discovery held the top slot on Friday cable, […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 17 and Sunday January 18, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. NFL: Conference Championships Sunday 29.1 rating FOX 3:00 pm Green Bay at Seattle 23.5 rating CBS […]