NETWORK FINALS:  Adjustments pushed THIS IS US up 0.4 to a new series high 3.0, but that’s a bit misleading, because the episode aired twice on the West Coast, at 9PM and again at 10PM, and the final rating includes their cumulative total.  In addition, THE MICK gained 0.1 and BONES lost the […]

  The BET AWARDS had limited broadcast appeal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> Early numbers for Thursday have TRANSFORMERS:  DARK OF THE MOON adding $21.5M to its boxoffice, making a total of $64.7M since Tuesday evening.  Comparing the Transformers movies isn’t apples to apples, because the first played a full day on its opening Tuesday, and the second didn’t begin until 12:01AM on Wednesday.  As of now, […]

  TOMORROWLAND (Disney) appears to be heading for the low end of expectations, earning around $10M on Friday (including less than $1M from Thursday night shows) according to preliminary numbers at Deadline.  Although exit polls are far from infallible, family movies usually score well, and its B grade is a sign that word-of-mouth may be […]

>As we have discussed, the jury is still out on Smash.  We don’t know where its ratings will settle, as it gives up over half of its massive lead in from The Voice, it was down sharply in its second week versus the premiere, and it declines each half hour it is on (often declining […]

  AFTERNOON UPDATE:  As expected, THE GREAT CHRISTMAS LIGHT was hit hard after Chicago’s football coverage was removed, falling 0.4 to 1.4 in final numbers.  (The CASTLE rerun at 10PM fell too, to 1.0.)  SLEEPY HOLLOW avoided setting a new low–although it did tie its old one–gaining 0.1 to 2.2, and THE VOICE also climbed […]

  BROADCAST FINALS ABC:  FATAL FLAW was at 0.28, followed by a rerun 20/20 at 0.31. CBS:  SECRET CELEBRITY RENOVATION  returned at 0.23, followed by reruns at 0.21/0.24. NBC:  A rerun AMERICAN NINJA WARRIOR was at 0.23, followed by DATELINE at 0.21. FOX:  WWE SMACKDOWN fell 0.13 to 0.49. CW:  KILLER CAMP was at 0.04, […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT and BIG BROTHER both gained 0.1 in final numbers, and for once the AGT gain didn’t lead to a loss for TAXI BROOKLYN. Below are Wednesday’s Top 25 original cable telecasts (which actually cover the 157 most watched shows of the night once reruns are excluded).  Analysis and context […]