Note that an NFL PLAYOFFS overrun pushed the FOX schedule by a full half-hour, ending their line-up at 10:30PM in most of the country. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

There was little to be thrilled about in last night’s blizzard of season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  OPENINGS:  There was more loose change behind the Friday cushions for OZ THE GREAT AND POWERFUL (Disney) than the early estimate had found, and at $24.1M, it seems likely to reach at least $70M for the weekend, sparing Disney some embarrassment.  But opening at the same level as last year’s The Lorax–down 40% from […]

  The NCAA TOURNAMENT arrived. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Not a tuneful night for country music. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A stable, if mostly downbeat night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follow the chart. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  OPENINGS:  THE LIGHT BETWEEN OCEANS (DreamWorks/Reliance/Participant/Disney) brings to an ignominious end the distribution relationship between DreamWorks and Disney.  Their final shared title disappointed on every level, with a $5M 3-day weekend that might become $6M on Monday, and no chance of recouping its costs.  Even though the weak reviews, length and period setting worked […]