BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS, boosted by the 1.97 for the WOMENS NCAA TOURNAMENT FINALS in the afternoon (up 1.06 from last year’s Finals on ESPN), jumped 0.23 to 0.65.  AMERICAN IDOL was steady at 0.65, and THE COMPANY YOU KEEP ticked down to 0.24. CBS:  Without NCAA games as a lead-in, 60 […]

  A good night for sports, and a bad night for everything else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Twilight Saga Breaking Dawn Part 1 will drop 70% this weekend but remain at #1, and its final domestic estimate has been upgraded to over $300 million because the second weekend drop could have been even worse.  The Muppets opened decently in second place […]

        NETWORK FINALS:  SURVIVOR, THE MASKED SINGER and THE GOLDBERGS gained 0.1 in final numbers, while the SWAT rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was again at the top, with Fox News’s SPECIAL REPORT WITH BRET BAIER (i.e. […]

    Beware of studio estimates and round numbers. OPENINGS:  In order to get MEN IN BLACK 3 (Sony) to a round $70M for the 4-day weekend, the studio had to claim the lowest Monday drop of the market’s Top 9 films–even though MIB3 hasn’t shown any particular strength with the family matinee audience (its […]

Here are the weekend sports ratings for Saturday and Sunday May 26-27, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, May 27-28, […]

  The World Series is 0 for 2. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>Deadline is reporting Harry Potter and the Deathly Hallows Part 2 is opening to an eye-popping $90-100 million Friday.  This estimate from Warner Brothers includes the incredible $43.5 from midnight showings.  This destroys the single-day record of $72.7 million by Twilight Saga: New Moon on Friday, November 20, 2009.  Even adjusted for inflation, this is […]