OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday August 9 and Sunday August 10, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   Golf: PGA PGA Championship 3.2 rating CBS 2:00 pm Saturday 3rd Round (+3% from 3.1 […]

  A small decline for the GRAMMY AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Due to last night’s Presidential Address, original programming was limited to the 8PM hour. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at about $48M ($15.4M from Thursday night), 35% higher than the first day of 2014’s Amazing Spider-Man 2.  With word […]

  A clip show led a low night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NOTE TO READERS:  Part of SHOWBUZZDAILY will be at the Sundance Film Festival starting later today.  That means that our ratings posts will largely be charts without text for the rest of the week, and also that we may not be able to quickly respond to individual requests in the Comments.  (On the other […]

  The newly-rehired CELEBRITY APPRENTICE finale earned a blah reference. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]