The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 22 and Sunday March 23, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball: NCAA Tournament Round of 32 to 16 7.9 rating CBS 2:30 pm Sunday #8-Kentucky […]

  BROADCAST FINALS ABC:  Reruns at 0.43/0.41/0.35. CBS:  Reruns at 0.26/0.26/0.21/0.18. NBC:  US OPEN coverage at 0.37. FOX:  Reruns at 0.15/0.16/0.16. CW:  Reruns at 0.04/0.05. TELEMUNDO:  TOP CHEF VIP gained 0.02 to 0.21, BETTY EN NY was steady at 0.13, and SECRETOS DE SANGRE ticked down to 0.12. UNIVISION:  A CONCACAF match at 0.81.   […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 14 and March 20, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)ABC.  Promotion for Ashley Judd’s Missing is slowly being scaled back as attention to Shonda […]

  OPENINGS:  ANNABELLE COMES HOME (New Line/Warners) had a $20.3M weekend, but it had opened on Wednesday, so its 5-day total was $31.2M.  Even so, its 5 days were lower than the 3-day weekends for Annabelle ($37.1M) and Annabelle: Creation ($35M), and just a bit ahead of the Conjuring spin-off Curse of La Llorona ($26.3M) […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  MONDAY UPDATE:  The most significant change from the overnights was the 0.1 decline for HART OF DIXIE, which doesn’t sound like much, but reduced the show to a tiny 0.2 rating, which one would think even on CW would mean certain cancellation.  The KITCHEN NIGHTMARES rerun was up 0.1 on FOX, but the RAISING […]

  OPENINGS:  THE EXPEND4BLES (Lionsgate) had a disastrous start with $8.3M, about half of both expectations and the $15.9M opening of Expendables 3 in 2014.  Expend4bles may only total $20M in the US, and while the franchise makes most of its revenue overseas (82% on Expendables 3), it still seems unlikely to break even on […]

> SMASHWatch tries to convince itself that ratings are all that matter.  UPDATE:  AND MAYBE NOT THEM EITHER–SEE BELOW. NBC:  After last night’s dreadful SMASH–the first to have no connection at all to observable reality–deposed showrunner Theresa Rebeck (who wrote the episode) can’t leave the building soon enough.  But the show held on to its […]