OPENINGS:  INSIDIOUS: THE RED DOOR (Screen Gems/Sony) reaffirmed the strength of the low-budget horror genre with a $32.7M start, better than the $29.6M launch of 2018’s The Last Key (which didn’t feature the full original cast).  Red Door should reach $65M+ in the US, guaranteeing profitability on a reported $16M production budget and relatively […]

> WHERE WE WERE:  Reeling from the news that Don Draper (Jon Hamm) had proposed to his French-Canadian secretary Megan (Jessica Pare).  In other cubicles at Sterling Cooper Draper Pryce, Joan (Christina Hendricks), pregnant by Roger Sterling (John Slattery) and not her doctor/soldier husband, had decided to keep the baby after all, assuming hubby wouldn’t […]

  Ninjas over bachelors on a quiet holiday night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).

  OPENINGS:  ABIGAIL (Universal) launched at the low end of expectations with $10.2M, lower than the $11.8M for Night Swim and virtually the same as the $9.9M for Imaginary.  Those films are respectively at $32.5M and $28M in the US, which is the likely range for Abigail.  However, the new film reportedly cost $28M before […]

> The 13th weekend of 2012 is looking like $146 million for the Top 12 films, up 28% from this weekend last year and up 14% from the four-year average for the first weekend in April.  The Hunger Games had a sizable drop in its second weekend but not unlike other huge openers, and the […]

  More of the same. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Based on Friday’s and Saturday’s grosses, weekend #17 of 2014 looks like $102 million for the top 12 films Friday-Sunday, better than the disaster of a weekend this time last year but still 8% below the norm for this weekend over the last several years.   Opening at 3,204 theaters Friday, The Other Woman from Fox grossed $9.3 […]