Increases for ABC’s finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  THE MASKED SINGER returned from its World Series break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> Oops.  The weekend forecasts were way too high for the sequels Sherlock Holmes 2 and Alvin and the Chipmunks 3.  The holiday season that was supposed to save 2011 (or at least make the year a little less embarrassing) is shaping up to be a major disappointment.  This weekend (when the box office should […]

  CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) is as big as expected, and maybe even a little bigger.  Preliminary numbers at Deadline have it at up to $38M on Friday (that includes $10.2M from Thursday night), putting it close to 20% higher than the $31.9M opening day for Thor: The Dark World, which wound up […]

  Combine 2 big movies aimed at perfectly divergent demos, add 3D premium ticket prices, and shake well–the recipe for a strong weekend at the boxoffice. Based on preliminary Friday numbers at Deadline, both PROMETHEUS (20th) and  MADAGASCAR 3 (DreamWorks Animation/Paramount) had $21M Fridays, but with the benefit of weekend matinee business, the latter is […]

  BROADCAST FINALS ABC:  CELEBRITY JEOPARDY ticked up to 0.56, and THE PARENT TEST was down 0.03 to 0.32.  A JIMMY KIMMEL LIVE 20TH ANNIVERSARY special was at 0.25. CBS:  Reruns at 0.40/0.32/0.24/0.24. NBC:  The LAW & ORDER franchise included the mothership up 0.04 to 0.52, SVU up 0.05 to 0.67, and ORGANIZED CRIME up […]

Tuesday prime time averages from last night show another 24% decline in live+same day DVR viewing for the four broadcast networks (from an 11.6 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 8.8 last night).  Not exactly, the sky is falling, but it’s pretty serious. Note: […]

      NETWORK FINALS:  The AMERICA’S GOT TALENT rerun and both MASTERS OF ILLUSION episodes lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  Cinemax’s heavily hyped new original OUTCAST had a terrible start, premiering at 0.06, a number that makes BANSHEE […]