>Early ratings from the 56 metered markets (covering about half the country) indicate the Academy Awards telecast had a similar household rating and share to last year’s show, as reported by Deadline.  The early demographic ratings from a subset of these markets (covering about a quarter of the country) are also similar to last year’s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

> Pirates of the Caribbean: On Stranger Tides opens huge overseas, almost topping Fast Five in its first weekend.    The table below shows the domestic and international grosses for the Top 25 films (out of the 47 movies released between January and April at over 500 theaters).  Fast Five is still the #1 film worldwide released between January and […]

    J and K aren’t the only ones wearing black today. OPENINGS:  In what’s starting to look like a bad summer for any movie not called The Avengers, MEN IN BLACK 3 (Sony) opened with a subpar $18M on Friday.  Sony is doing the only thing it can do, which is to point at […]

A small cloud in NBC’s perfect Monday playground? NBC:  Last night REVOLUTION hit a new series low of 2.8.  That still makes it a tremendous hit, one that dominates its timeslot and indeed the 10PM hour in general… but it’s the show’s 3rd consecutive drop, and the timing is bad.  Revolution will only air 3 […]

  The State of the Union night that wasn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  FOX’s MAJOR LEAGUE BASEBALL coverage and the rerun of BATTLEBOTS each received an extra 0.1 in final numbers. CABLE HIGHLIGHTS:  Once again, we’re at the mercy of the way some of the cable networks list their theatrical movie premieres, which is why JOHN WICK and SKYFALL are included in the Top 10 below.  […]

  THE AVENGERS (Disney) just won’t slow down.  If preliminary numbers at Deadline hold, Avengers made $44.5M on Saturday, up 50% from the prior day and down only 36% from the Saturday of its opening weekend, an extraordinarily good result.  (In comparison, on The Hunger Games‘s 2d weekend, its Saturday was up only 33% from […]