NETWORK FINALS:  CBS’s NCAA TOURNAMENT CHAMPIONSHIP game adjusted to 5.3, above last year’s 4.83 on cable, but considerably below the 7.1 for the last broadcast final 2 years ago.  In addition, the preceding rerun of THE BIG BANG THEORY adjusted to 0.9.           Broadcast Official Nationals Program Ratings […]

The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour is excluded from the nightly average as is common on Saturday).  This is two full rating points behind the […]

  The mostly-scripted summer Thursday scheme isn’t working out well for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Here are the weekend sports ratings for Saturday and Sunday May 19-20, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, May 20-21, […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday May 2 and Sunday May 3, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for a look at sports ratings from the same weekend last year. Triple Crown: Kentucky […]

  SNOW WHITE AND THE HUNTSMAN:  Worth A Ticket –  Not a Disneyland Ride   Just to be clear, the new SNOW WHITE AND THE HUNTSMAN bears about as much resemblance to this spring’s Mirror Mirror as The Dark Knight did to the 1960s Batman TV series.  Sure, there are some familiar aspects–an evil queen […]

Thursday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  The first Thursday Night Football game on CBS averaged a preliminary 5.5 adult 18-49 rating, and that will go up to around a 6.4 rating in the official nationals.  In addition, the NFL Network portion of the […]

Here are the weekend sports ratings for Saturday and Sunday January 28-29, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, January 30-31, […]