A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Another little-watched summer Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  After […]

> It turns out there are some numbers so low that even NBC can’t endure them.  After an inconceivably bad 0.8 rating for THE FIRM last night–lower than most network shows score in reruns, and only 0.1 ahead of The Secret Circle on CW–NBC finally pulled the trigger and will push the show to the […]

        NETWORK FINALS:  20/20 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.70/0.59, and an afternoon COLLEGE FOOTBALL bowl game was at 0.29.  A&E’s LIVE PD returned from its holiday break up 0.07 to 0.61, with […]

> You couldn’t ask for a better example of the way in which HBO is different from all other networks–even other pay-cable networks–than its decision today to cancel BORED TO DEATH, HUNG and HOW TO MAKE IT IN AMERICA, while renewing ENLIGHTENED.  While none of the shows were hits, even by pay-cable standards, all 3 […]

      Mitch Metcalf will have a full report on boxoffice actuals later today, but the morning’s news is that THE AVENGERS continues to fly high over all expectations.  On the Monday after weekend boxoffice numbers are estimated, studios often find that they had “accidentally” pushed their estimates just enough to get over the […]

      NETWORK FINALS:  After adjustments for the MASTERS overrun, 60 MINUTES moved up to the next tenth.  In addition, THE GREAT NORTH adjusted to the next tenth.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that Nielsen again listed Hallmark’s WHEN CALLS THE HEART as a […]

>   See A Word About Busted Pilots For the most part, actors only get one shot in a given pilot season.  Since the lion’s share of network pilots are produced during the same narrow Spring window–allowing them to be picked up and announced at the Upfronts in May–and since actors who play regular characters […]