NBC’s continuing coverage of the US OLYMPIC TRIALS showed strength. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  For the fourth consecutive weekend, an animated movie will lead the box office, as Finding Dory‘s mantle is taken by THE SECRET LIFE OF PETS (Illumination/Universal).  With a $38M Friday (including $5.3M from Thursday night) reported in preliminary numbers at Deadline, Pets is on track for a $95M weekend, which would make it the […]

      NETWORK FINALS:  GREATEST HITS lost another 0.1 in final numbers, putting it down 0.2 from last week’s premiere, and AQUARIUS was down 0.1 as well.  (Note:  the reason AQUARIUS’s ratings were broken out with the first 13 minutes separate from the rest is that in much of the country–but not all–that section […]

  BIG BROTHER loomed over the rest of the network line-ups. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

      NETWORK FINALS:  MASTERCHEF, the AMERICA’S GOT TALENT recap show, and the reruns of MODERN FAMILY and FRESH OFF THE BOAT each gained 0.1 in final numbers, while WAYWARD PINES lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s ROYAL PAINS finished its run at […]

  THE NIGHT SHIFT demonstrated the value of a lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

          NETWORK FINALS:  The only change from preliminary numbers was a 0.1 boost for AMERICA’S GOT TALENT.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  OWN’s THE HAVES AND HAVE NOTS led the night, down 0.02 from last week to 0.75.  Discovery, back from SHARK WEEK, […]

Weekend #28 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND July 8-10, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Secret Life of Pets Uni PG 80% 80.5 255 345 600 Mike and Dave Need Wedding Dates Fox R […]