July 27, 2012

SHOWBUZZDAILY BOXOFFICE: Thursday “Dark Knight” Update

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Written by: Mitch Salem
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The midweek boxoffice path of THE DARK KNIGHT RISES has been oddly up and down.  Compared to the trajectory of The Dark Knight, it’s had a worse Monday, a better Tuesday, a worse Wednesday, and now a better Thursday, as Rises took in an additional $13.2M yesterday for a 7-day total of $225M.  Rises was down only 4% from Wednesday, while Dark Knight fell 10% from its 6th day to its 7th.  The 7-day total for Rises is $225M, which is $13M below Dark Knight‘s first week.  It ranks as the 5th highest opening week in history, behind The Avengers, Dark Knight, Transformers 2 and the final Harry Potter.

Dark Knight‘s opening week ended up as 45% of its total US boxoffice.  If the same applies to Rises, it would end up with a total of just about $500M, making it the 5th largest US grosser ever.  Normally a sequel is more front-loaded than its predecessor, though, which would mean a smaller multiple from Rises‘ opening week gross.  The imponderable here is the aftereffect of last week’s Colorado theater shootings–stories claim that significant numbers of audience members are hesitant about going back to their multiplexes, but whether that will actually be reflected in ticket sales–or whether people who stayed home last weekend will decide to catch up on Rises now–isn’t yet clear.

Stay with SHOWBUZZDAILY all weekend for updates on the boxoffice for THE DARK KNIGHT RISES and the new (if less interesting) openings!



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."