Preliminary numbers at Deadline suggest that more adults showed up at the multiplexes for the Saturday of this holiday weekend, boosting some of the less family-centric attractions.  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) appears to have unseated FROZEN (Disney) for the day and possibly the 3-day weekend, with Hobbit up slightly to $10.5M […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 5.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.06/1.03/1.00, compared to last week’s 1.10/1.07/1.04.  Discovery’s STREET OUTLAWS was at 0.79/0.57, compared to 0.78/0.56.  VH1’s LOVE & HIP-HOP was at 0.78/0.61, compared to […]

  SHADES OF BLUE ended its run. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Here are the weekend sports ratings for Saturday and Sunday February 24-25, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, February 25-26, […]

  PACIFIC RIM: UPRISING (Legendary/Universal) was the right film at the right time this weekend, and although the preliminary numbers at Deadline have its opening day at $10.1M ($2.4M of it from Thursday night), just slightly ahead of the $9M for last Friday’s Tomb Raider, that should be enough to bring it to $26M for […]

Even without The Voice as an excuse, most networks headed downward. FOX:  AMERICAN IDOL continued to plunge, down half a ratings point to 3.1, which happens to be just 0.1 ahead of X Factor’s average last fall. ABC:  Three of the night’s shows returned with their first fresh episodes in a month, and as is increasingly the case, the long […]

>The fast nationals for Wednesday give Game 1 of the World Series a 3.9 Adult 18-49 rating (yet to be time zone adjusted).  Last night we predicted a 3.8 in the fast nationals and a 4.1 in the official nationals.  This number keeps it from being the worst Game 1 rating in history…just the second […]

  Thanks to the NCAA Tournament, CBS had a strong week, while the continuing decline of the new dramas on ABC and NBC dragged them down.  CBS had the weekly win (Live + Same Day, 5 days actual + 2 days overnights) with 2.09, up 0.30 from last week.  ABC followed at 1.50 (down 0.02), […]