OPENINGS:  Just about everything about the release of TAYLOR SWIFT: THE ERAS TOUR (Variance/AMC Theaters) has been unique, and that includes the fact that the theater chain, a first-time distributor, has announced the weekend box office as $95-97M for now, with a definite number to be issued tomorrow.  Even at the high end, that’s […]

  OPENINGS:  THE EXORCIST: BELIEVER (Blumhouse/Morgan Creek/Universal) was at the low end of expectations with $27.2M, and it was also below projections internationally with $17.9M in 52 markets.  It’s hard to tell just what this means in terms of the bottom line, because while a $125M worldwide total wouldn’t look terrible against $30M in production […]

  OPENINGS:  PAW PATROL:  THE MIGHTY MOVIE (Nickelodeon/Paramount) launched with $23M, above expectations and an impressive rise over the $13.1M start for the 2021 installment of the franchise.  It also has $23.1M overseas from 45 markets (the 2021 film earned 72% of its global total internationally).  This series is produced at relatively low cost by […]

  OPENINGS:  THE EXPEND4BLES (Lionsgate) had a disastrous start with $8.3M, about half of both expectations and the $15.9M opening of Expendables 3 in 2014.  Expend4bles may only total $20M in the US, and while the franchise makes most of its revenue overseas (82% on Expendables 3), it still seems unlikely to break even on […]

  OPENINGS:  THE EQUALIZER 3 (Escape Artists/Columbia/Sony) performed both within expectations and at around the same level as its predecessors, with $34.5M for the 3-day weekend compared to $36M for Equalizer 2 and $34M for the first in the franchise.  (The Monday holiday is projected to bring the total to $42M.)  Also like the previous […]

  OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% drops for the Shazam movies), not to mention the Sunday West Coast weather, that studio estimate may be optimistic.  The international […]

  OPENINGS:  THE LAST VOYAGE OF THE DEMETER (Universal) stirred little interest from critics or audiences, and set sail with a flat $6.5M.  It hasn’t yet opened overseas, but will have a difficult time trying to recoup $100M or so in production/marketing costs. The tiny JULES (Bleecker Street) launched for some reason at 780 theaters, […]

  OPENINGS:  The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M.  That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film with $250M in production/marketing costs, but Meg 2 overperformed internationally even more strongly than […]