Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at Deadline, the Friday-to-Friday drop was 70% (to $18.8M), which sounds like a lot, but is fairly standard for the genre.  […]

  Disney/ABC accomplished its corporate goal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is now +7% above last year and now +8% above the average for this point […]

  BROADCAST FINALS:  The highest rated shows were out of primetime, FOX’s afternoon MLB PLAYOFFS game at 1.09, and NBC’s SATURDAY NIGHT LIVE, down 0.22 from last week’s Kardashian episode to 0.82.  In primetime, ABC’s COLLEGE FOOTBALL game was on top at 0.78.  CW’s WHOSE LINE IS IT ANYWAY and WORLD’S FUNNIEST ANIMALS  were at […]

>Harry Potter and the Deathly Hallows Part 2 debuts at #3 (with a projected domestic ultimate of $482 million and $307 million overseas to date).  When all its overseas grosses are tallied, Harry Potter will probably move past Pirates of the Caribbean: On Stranger Tides into the #1 spot.  Transformers: Dark of the Moon will […]

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phelps failed to make the medal stand in his first try while the younger Ryan Lochte took the gold) averaged an 8.2 rating […]

Broadcast primetime fast affiliate-based nationals for Monday 12.10.2018 are now expected around 1:30 pm 12:45 pm PT. Cable and broadcast live+same day nationals for Monday 12.10.2018 are now expected around 4:30 pm 4:00 pm PT. ###