THE LORAX:  Not Even For Free – A Seussian Mess   It may not be pretty, but surely it’s true–Credit must go where credit is due.  In this case, that means the Universal Pictures Marketing Department, which as it turns out has done a splendid job these last few weeks of hiding just […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75 (Lakers vs. Dallas)/0.36 (New Orleans vs. Knicks).  A&E’s LIVE PD was steady at 0.61, and the pre-show hour was down […]

Chart updated with persons 2+ audiences for the four games played Thursday, March 26, 2015 (Day 1 of 2 in Sweet 16 Round): Telecast 53: CBS 7 pm #3-Notre Dame 81 #7-Wichita State 70 (ND up 33-30 at half) Telecast 54: CBS 9:49 pm #1-Kentucky 78 #5-West Virginia 39 (Kentucky up 44-18 at half) Telecast […]

Lance Armstrong (as calculating, cautious and conniving as ever) appeared with Oprah Winfrey Thursday night on the struggling OWN network in a much-hyped and relatively little-watched interview. The 90-minute part one of Lance Armstrong on Oprah’s Next Chapter at 9:00 pm scored a 1.2 rating with adults 18-49 and averaged 3.2 million viewers of any age.  The […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> Not a lot of viewer enthusiasm on a night when nothing topped a 1.8. NBC:  CHUCK continued to lurch toward its January 27 finale with a 0.9.  The network’s issue comes at 9PM:  one obvious move would be to yank the horribly rated THE FIRM off Thursday and put GRIMM in that slot, but […]

The Christmas and New Year’s Day holidays will cause delays for daily national ratings (cable and broadcast finals) for a few weeks.  This is how the ratings should roll out over the holiday period.  We will update this schedule if anything changes.  (All times Pacific.) Last Week of December Thursday Dec 24 nationals rescheduled to Monday Dec 28 at […]

> It’s been a long, long time, but finally the prayers of MAD MEN fans are being answered:  at the Television Critics Association gathering today, AMC confirmed that the series will return at 9PM on Sunday March 25, with a 2-hour episode written by Genius Emeritus Matthew Weiner. The following Sunday, April 1, AMC brings […]