OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the 4-day holiday, which will likely give it $20M at best for its entire US theatrical run.  Those […]

  FOX’s most highly-touted drama pilot the entire development season was RAKE, which is indeed on the air.  The price of scoring Greg Kinnear as a lead (much as it had been last year with Kevin Bacon) is that he would only commit to a limited number of episodes, so the show will air on […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

Official ratings for Thursday came down to a combined 3.6 adult 18-49 rating for the five over-the-air broadcast networks last night from a very misleading 6.7 rating in the fast nationals, which were inflated by many local pre-emptions for the final night of NFL preseason games.  CBS declined 0.9 rating point from the fast nationals […]

      NETWORK FINALS:  AMERICA’S GOT TALENT gained 0.1 in final numbers, but the 2d hour of COUPLED and the full CW line-up (both episodes of WHOSE LINE IS IT ANYWAY and MADTV) lost the same.   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN took Tuesday cable honors, down 0.04 to 0.93. OWN’s THE HAVES AND […]

        NETWORK FINALS:  Note that SUPER SCHOOL LIVE, which aired on all the networks except CW in the 8PM hour, wasn’t rated by Nielsen in nationals because it aired without commercials.  Elsewhere, 20/20 and the reruns of AMERICA’S GOT TALENT, BEAT SHAZAM and BLUE BLOODS lost 0.1 in final numbers.     […]

  A big bump for the DEMOCRATIC CANDIDATES DEBATE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

NOTE: The FOX WORLD SERIES Game 3 numbers below will rise in the official nationals (about +20%) when live viewing in Los Angeles and the rest of the West Coast before 8PM PT is factored in.  However, even with that increase, the game’s ratings will be historically low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]