The second Friday of the new season was down 16% in the fast nationals from last year (4.7 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.6 the same night in 2011). It’s pretty much a disaster for CBS and FOX on this night.  CBS has plunged 31% on the night from […]

  A soft return for THE GREAT AMERICAN BAKING SHOW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  AMERICA’S GOT TALENT stayed on top despite a dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  This weekend was expected to belong to LOGAN (TSG/20th), and the R-rated, critically acclaimed superhero drama is delivering in a big way.  Preliminary numbers at Deadline have opening day at $32M (including $8.5M from Thursday night), about 2/3 of Deadpool‘s first day, which was itself boosted by a 4-day holiday weekend.  Among R-rated action […]

>Transformers 3 is doing good but not great business (midway between the first and second in the series), but the overall weekend is looking like it is up only marginally from last year thanks to weak holds by Cars 2 and Bad Teacher. Transformers: Dark of the Moon opened well and looks like it will […]

> Deadline has early Saturday and weekend estimates, but they don’t clarify much.  As of right now, the claim is that COWBOYS AND ALIENS is at $26.2M for Friday/Saturday, with THE SMURFS at $25.9M.  If those numbers hold, logic would say that Smurfs should have the upper hand with its family Sunday matinee audience, but […]

  HOLDOVERS: NOMADLAND (Searchlight/Disney, also on Hulu) earned $500K at 1175 theatres after 2 weeks in limited release for which the studio didn’t provide numbers.  That’s, a weekend per-theatre average a bit over $400.  Even by the standards of split theatrical/streaming Oscar contending releases like Judas and the Black Messiah (which averaged about $1100 at […]

        NETWORK FINALS:  Game 2 of the NBA FINALS adjusted to 2.4, down 50% from 2019’s Game 2 (on a Sunday in June).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MLB WILD CARD game was at 0.59.  Cable news was topped by CNN’s SITUATION […]