The World Series survives another year… but only with the help of football. FOX:  There’s a certain irony in the fact that WORLD SERIES GAME 4 avoided record lows (as detailed in Mitch Metcalf’s Daily Ratings Report today) mainly because the late afternoon down-to-the-wire NY Giants vs. Dallas Cowboys NFL FOOTBALL game gave baseball a […]

  Even in rerun form, SNL40 outperformed the usual NBC Friday line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Another winning Monday night for NBC, although the 4.0 adult 18-49 rating in the preliminary fast nationals is actually at the low end for this season.  CBS, ABC and FOX are back to where they were three weeks ago, before the disruptions from the final Presidential Debate on 10.22 and Hurricane Sandy Coverage on 10.29. […]

Another night to consider how low a rating can justify a back order these days. NBC:  WHITNEY returned to the NBC schedule last night, and the same nobody who watched it last year came back for more.  The show kicked off with the same 1.4 that Animal Practice had in its premiere (tying Whitney‘s own […]

  OPENINGS:  BOO 2! A MADEA HALLOWEEN (Lionsgate) took the weekend with $21.7M, down 24% from last year’s first Boo.  That puts it behind all the previous Madea openings except A Madea Christmas, which had the entire holiday corridor for its run.  Last year’s installment had an exceptionally good Weekend 2 hold, down just 40% […]

  There was bad news for just about everyone last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

A low-rated night with little relevance to network regular schedules. ABC:  The only network to take a chance with regular scripted programming last night, airing new episodes of LAST MAN STANDING and MALIBU COUNTRY presumably on the theory that these family-aimed shows could find a holiday audience.  The attempt was neither success nor failure, as […]

> Hop will be–by far–Russell Brand’s biggest opening as a featured performer:  both Forgetting Sarah Marshall and Get Me To the Greek opened to around $17M.  All of which makes this week’s opening of Arthur, his first bona fide shot as a leading man, that much more interesting.  Be sure to read Mitch Metcalf’s Arthur […]