Viewers didn’t want to watch TV on the Friday of Labor Day Weekend any more than they wanted to go to the movies. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

        NETWORK FINALS:  THE OUTPOST and the rerun of NCIS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA delivered a one-two punch to Tuesday cable with WWE SMACKDOWN steady at 0.75 and MIZ & MRS down 0.12 from last week’s […]

        NETWORK FINALS:  THIS IS US gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  CNN’s coverage of the latest DEMOCRATIC DEBATE led Tuesday cable at 1.35, with Fox News’s TUCKER CARLSON TONIGHT at 0.33/0.48/3.3M, and MSNBC’s RACHEL MADDOW SHOW at 0.20/0.31/2.1M.  […]

  A heavy dose of reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

> Watch It At Home. Were the executives at Warner Bros so desperate to be in business with Russell Brand that they huddled together in a conference room one day, frantically going through their library titles in search of alcoholic lead roles he could play?  (“Days of Wine and Roses… a little dark.  Clean and […]

  OPENINGS:  As summer kick-off weekends go, the $92M for THE AMAZING SPIDER-MAN (Sony)–which may go down by $1M or so in final numbers tomorrow, given an aggressively high Sunday estimate–was pretty mild.  It came in below the openings of 2007, 2008, 2010, 2012 and 2013 (above only the first Thor and the first Wolverine […]

NOTE: The FOX WORLD SERIES Game 3 numbers below will rise in the official nationals (about +20%) when live viewing in Los Angeles and the rest of the West Coast before 8PM PT is factored in.  However, even with that increase, the game’s ratings will be historically low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay away, and that was the case this year.  The only wide opening was the low-budget horror flick WINCHESTER (CBS/Lionsgate), […]