>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premiere of Once Upon a Time on ABC, although the Friday at 9 time period […]

  The battle for family eyeballs was taken by the reindeer with the shiny nose. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

  BROADCAST FINALS ABC:  THE BACHELOR ticked up to 0.78, and PROMISED LAND held at 0.22. CBS:  Reruns at 0.50/0.43/0.37/0.33 NBC:  KENAN was at 0.29/0.22 compared to last week’s 0.34/0.28.  THAT’S MY JAM ticked down to 0.41.  A CELEBRATING BETTY WHITE special was at 0.52. FOX:  9-1-1: LONE STAR rose 0.08 to 0.79, and THE […]

  A night for classics, old and new. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of about $240M.  Disney is reporting that the movie will end up losing around $190M, which is $80M higher than the usual […]

  BROADCAST FINALS:  Note that in some time zones, the 10PM shows were interrupted by coverage of the war in Ukraine. ABC:  The sitcoms aired for the first time since February 2, with THE GOLDBERGS down a tenth to 0.56, THE WONDER YEARS also down a tenth to 0.38, THE CONNERS down 0.09 to 0.48, […]

> Deadline has preliminary weekend boxoffice numbers, and if they hold, PUSS IN BOOTS will have had a remarkable second weekend.  DreamWorks Animation is reportedly claiming a Saturday number doubling its Friday, which would mean a $34M weekend, virtually even with its opening.  We’ll see if this claim survives till Sunday morning, let alone Monday […]