>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch. NBC has to be encouraged by the 3.9 rating for the premiere of Once Upon a Time on ABC, although the Friday at 9 time period for Grimm has to temper expectations. Rock Center with Brian Williams (the replacement for Playboy Club Mondays at 10) is up to 75 seconds of time over the past week, now the #2 priority for the network.
Last night inside Once Upon a Time ABC mostly promoted the shows later on Sunday night (Desperate Housewives and Pan Am), as well as the Halloween theme night on their Wednesday comedy block. No single priority is emerging in the rankings below — it will take a few days to work the heavy Once Upon a Time and Man Up! promotion out of the averages.
Last night in the World Series, FOX gave a full 60-second promo to American Idol‘s return on January 22. Heavy on the cheese factor, I’m sure the promo was quite effective nevertheless with fans of that show.
To make the chart easier to read at a glance, there is now a “Cliffs Notes” version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 17-20 & 23, 2011
ABC
Once Upon a Time 155
Desperate Hswvs 100
Man Up! 95
Revenge 90
CBS
Person of Interest 135
Unforgettable 115
Rules Engagement 105
Big Bang Theory 55
NBC
Grimm 205
Rock Center 75
Prime Suspect 60
L&O: SVU 60
FOX
Allen Gregory 70
The X Factor 65
American Idol 60
The Simpsons 55
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 17-20 & 23, 2011
ABC
Once Upon a Time 155
Desperate Hswvs 100
Man Up! 95
Revenge 90
Pan Am 85
Extreme Mak. Home 75
Happy Endings 60
Grey’s Anatomy 50
Castle 45
Dancing…Stars 30
Private Practice 30
Wed Comedy Block 30
Last Man Standing 25
The Middle 20
Suburgatory 15
Modern Family 15
20/20 15
CBS
Person of Interest 135
Unforgettable 115
Rules Engagement 105
Big Bang Theory 55
A Gifted Man 45
The Mentalist 45
Survivor 40
NCIS: LA 40
2 Broke Girls 40
Amazing Race 30
Two Half Men 30
Hawaii Five-O 25
Late Show 25
CSI: Miami 25
NCIS 20
The Talk 20
How I Met Mother 20
CSI 15
Criminal Minds 15
Good Wife 10
NFL on CBS 10
Blue Bloods 10
Mike & Molly 10
60 Minutes 10
College FB Sat 10
Early Show 10
CBS News 05
NBC
Grimm 205
Rock Center 75
Prime Suspect 60
L&O: SVU 60
Up All Night 55
Chuck 50
Biggest Loser 45
Parenthood 30
Leno/Fallon 30
Harry’s Law 25
Thu Comedy Block 25
Whitney 20
Sunday Night FB 20
Notre Dame FB 10
The Office 05
Community 05
Parks & Rec 05
FOX
Allen Gregory 70
The X Factor 65
American Idol 60
The Simpsons 55
House 35
MLB Postseason 30
Terra Nova 25
Glee 20
Alcatraz 20
Bones 15
Kitchen Nightmares 10
NFL on FOX 10
Programs Sampled
Sun Oct 23 2011: Once Upon a Time, 60 Minutes, Sunday Night Football (8:30-9:45), World Series (10:00-11:15)
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