History Channel, which just entered the world of scripted television 2 days ago, now owns the #1 and #2 scripted programs in the history of basic cable, as the 2d installment of HATFIELDS & MCCOYS barely declined from Monday’s premiere.  Tuesday’s episode was down only around 5% from Part 1, to about 13 million […]

The NBA Playoffs continue to dominate the top of the weekly cable ratings chart, with two games hitting a 2.2 rating with Adults 18-49 (Oklahoma City at Dallas on Thursday and the L.A. Lakers at Denver on Sunday, both on TNT and both coincidentally averaging the same number of Viewers 2+).  Five other NBA Playoff […]

  A recent theatrical hit had little network impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

  For American viewers, even preseason football is football. FOX:  The preseason NFL FOOTBALL game between Indianapolis and the NY Giants scored 2.0, easily giving FOX the night, although the game wasn’t quite the highest rated show of the evening. CBS:  BIG BROTHER was up 0.1 from last week (when it aired out of its […]

  LARRY CROWNE:  Watch It At Home – Giant Stars/Tiny Ambitions   Allow me to play Nostradamus for a moment.  the day will come–and it’s not far off–when you’ll be sitting in front of your TV set, remote in hand (or maybe you’ll be looking at your online streaming site, the vision is a little […]

  A rough night for most of the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

Weekend #35 of 2014 is looking like $95 million for the top 12 films this weekend, up 11% from the norm for this weekend and on track to be the fifth up weekend in a row after six straight down weekends. Opening at around 2,500 theaters Friday (below the 2,886 average theater count for opening […]