Nothing on network television last night was able to do better than a 1.3 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from Thursday, which would be a better percentage result than any of the Lord of the Rings movies (which […]

  NETWORK UPDATE:  The only football-related changes in final numbers were 0.1 decreases to ELEMENTARY and the 8PM rerun of BONES.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): NFL Network’sTHURSDAY NIGHT FOOTBALL was in its customary place at the top of the Thursday […]

  The answer to yesterday’s box office question–would THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) look more like The Lord of the Rings: Return of the King or Twilight: Eclipse along the course of its 5-day weekend opening–it leaning toward the vampires, which is not good news for Middle-Earth.  On its 2d full day […]

  TV is beginning its holiday hibernation. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  The overrun past 10PM didn’t affect the SURVIVOR finale’s rating in final numbers, but SURVIVOR REUNION fell 0.1.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): AMERICAN HORROR STORY: FREAK SHOW (FX) slipped just a hundredth from last week to once […]

  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) opened on Wednesday to $24.5M, which is both the 12th-highest opening Wednesday ever (and 3rd-highest in December) and the lowest opening day for a Peter Jackson Tolkien adaptation since The Fellowship of the Ring ($18.2M) back in 2001.  The Armies start was below the Wednesday […]

  It was SURVIVOR’s turn for a cycle finale win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]