Times are tough even for THE BIG BANG THEORY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was dominant at 2.11.  NBC’s USFL game was at 0.19, and the season finale of SATURDAY NIGHT LIVE was steady at 0.81.  FOX’s MLS match was at 0.11.  CW’s originals were at 0.06/0.09.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Sports led the day, with […]

  NETWORK UPDATE:  In final numbers, both THE BACHELORETTE and MISTRESSES gained 0.1, but on FOX, 24 lost 0.1, putting it farther behind its MASTERCHEF lead-in.  The CBS MIKE & MOLLY rerun also slipped 0.1. MONDAY CABLE:  As detailed in today’s WORLD CUP SKEDBALL, the highest-rated show of the day by far, on either broadcast […]

SEASON TO DATE through ten weeks (68 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, December 2, 2012): NBC is averaging a 2.81 adult 18-49 rating in prime time (up 23% from the same period last year). CBS is in second place with a 2.33 (down 18%). FOX is in third […]

      NETWORK FINALS:  The NCIS: NEW ORLEANS rerun went up 0.1, but DATELINE lost the same in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  In the absence of any major sports events, Adult Swim’s late-night animation block had the lead on Saturday cable.  DRAGON BALL […]

  UPDATE:  The NCAA TOURNAMENT games on CBS adjusted to 1.0/1.3.  HART OF DIXIE lost 0.1 in final numbers, lessening its chances of survival.  SHARK TANK and 20/20 went up 0.1. FRIDAY CABLE:  The NCAA TOURNAMENT primetime game on TNT (Providence/North Carolina) outrated its broadcast competition (Wichita State/Cal Poly) with 1.2.  Other NCAA games on […]

  NETWORK UPDATE:  FRESH OFF THE BOAT and BEST TIME EVER each gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  BET’s BEING MARY JANE took the night on cable, even though it fell a heavy 0.25 from last week (which means down 0.35 from the season premiere 2 weeks […]

> Click below for a quick summary of some notable numbers from this past weekend overseas: THE SMURFS reached $141M overseas with the help of a tremendous $60M weekend.  Like other recent 3D animated films, it has a good chance of doubling its US gross overseas.   RISE OF THE PLANET OF THE APES, still […]