DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

Based on Friday’s grosses, weekend #36 of 2014 looks like $50 million for the top 12 films Friday-Sunday, 20% below the norm for this weekend ($66 million).  This weekend after Labor Day is usually the worst weekend of the year, and this year did not disappoint. Opening at 1,950 theaters, The Identical from Freestyle Releasing grossed […]

  NETWORK UPDATE:  NFL FOOTBALL on NBC adjusted to a lower-than-expected 10.2, a hair under last year’s opening game.  Not that it matters much except in terms of percentages, but THE QUEST improved by 0.2 in final numbers to a still-terrible 0.5. Below are the ratings in key demos for Thursday’s Top 25 cable telecasts, […]

  The arrival of NFL Football swamped everything else on the night. NBC:  The opening game of NFL FOOTBALL, currently a 9.0 preliminary adult 18-49 rating from 8:30-11 pm, should go up to around a 10.6 official rating when the west coast viewing is processed properly, which would pass last year’s opening game.  The game […]

  Below are the ratings in key demos for Wednesday’s Top 25 original cable telecasts, along with a few lower-rated shows of interest.  If you’d like us to add any series to the latter list, please let us know.  Some context and analysis follow the chart. TEEN MOM (MTV) topped the night but lost a […]

Wednesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership […]

Ratings for the Top 25 original cable telecasts Tuesday:  

Weekend #36 of 2014 is looking like $54 million for the top 12 films this weekend, down 13% from the norm for this weekend, which is usually the weakest weekend of the year.  In the last two years, this weekend has produced Riddick, The Words and The Cold Light of Day.  But those look like […]