OPENINGS:  The older, less frontloaded audience for THE LEGEND OF TARZAN (Village Roadshow/RatPac/Warners) allowed it to slip ahead of the holiday weekend’s new arrivals, down just 10% from Friday for a 3-day $38.1M weekend that should become $46M by Monday.  Unfortunately for the mega-budgeted adventure, that still means around a $125M US total, which […]

  The end of the GREY’S ANATOMY season didn’t get a bump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

    Beware of studio estimates and round numbers. OPENINGS:  In order to get MEN IN BLACK 3 (Sony) to a round $70M for the 4-day weekend, the studio had to claim the lowest Monday drop of the market’s Top 9 films–even though MIB3 hasn’t shown any particular strength with the family matinee audience (its […]

  Nothing on Tuesday night excited viewers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  It’s a terrible start for a densely-plotted, serialized show that’s unlikely to lure many viewers […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS rose 0.16 to 0.65.  The season premiere of AMERICAN IDOL was at 0.93, down 0.24 from the 2021 premiere.  THE ROOKIE aired for the first time since January 30 and rose 0.11 to 0.44. CBS:  60 MINUTES gained 0.16 to 0.68.  The line-up aired for the first […]