May 10, 2013



THE GREAT GATSBY (Warners) kicked off its run with a strong $3.3M from Thursday night shows.  That’s nowhere near superhero- or teen-vampire-movie levels, but it’s better than the $3M for Sex and the City 2, the last big opening skewed toward an older female audience (with pre-screening parties scheduled for many theaters here as well).  Of course, Gatsby had the benefit not only of 10PM shows in addition to midnight screenings, but of 3D ticket prices.  Also, Sex 2 collapsed once people saw it, and it ended up with a $31M opening weekend, puny compared to the original Sex and the City‘s $57M start.  But a big opening is better than a small one, so we’ll see how the weekend progresses.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."