September 2, 2012



According to preliminary numbers at Deadline, THE POSSESSION (Lionsgate) is still on top with Saturday’s boxoffice counted, perhaps finding an extra $1M or so at the end of the 4-day weekend for $22-23M, which would be $2-3M higher than last year’s Labor Day #1, The Help (in its 4th weekend).  LAWLESS (Weinstein Company)  might eke its way to a 4-day weekend of $12M, not quite as good as last year’s The Debt.  No help for OOGIELOVES IN THE BIG BALLOON ADVENTURE (Visselman), however, as this epic flop is poised for a 3-day per-theatre average of about $200, which might make it the 2d worst wide opening ever.

Among the holdovers, THE EXPENDABLES 2 (Lionsgate) and THE BOURNE LEGACY (Universal) should be around $1M higher than initial estimates for the full holiday weekend, with $11-12M and $9-10M respectively.  As for 2016:  OBAMA’S AMERICA (Rocky Mountain), its total number is boosted by the addition of 650 theatres, but on a per-theatre basis, it may have the worst drop of the weekend, down close to 50% despite the holiday.  Other titles should be perhaps $500K up from Friday estimates over the course of the 4-day holiday.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."